Watchfire® Case Study: Watch What Happens.
CATEGORY :: Arundel Christian Church - Glen Burnie, Md.
Background
Two years ago, Arundel Christian Church moved to
a new location in the town of Glen Burnie, Md. Part of the reason
for the move was to attract younger parishioners. But it soon
became clear that their old sign - made of cinder blocks and
two-by-fours - was woefully out-of-date. To remedy the problem, the
church contacted Baltimore-based GableSigns, Inc., with the
intention of acquiring signage that would be more appealing to
the young audience they were targeting.
Results
Working closely with Brent Haberkam of GableSigns, Arundel
Christian Church began shopping for electronic message centers. The
hope was to find an LED sign that would give the church a more
modern appeal while remaining within its budget. GableSigns
recommended a model by Watchfire Signs, and arranged for an on-site
demonstration of the product for church employees. It was
immediately clear the Watchfire sign was the complete package:
Excellent graphics, reasonable price and great technical support -
in short, everything Arundel Christian Church was looking
for.
:: SIGN SPECS ::
16mm Color LED
Matrix: 48 x 144
6 Lines x 29 Characters
36" High x 8'2" Wide
Case Study
To survive and thrive, churches must continuously appeal
to younger audiences. That was part of the strategy behind Arundel
Christian Church's move to a new location in Glen Burnie, Maryland.
However, its sign was doing a poor job of reflecting its mission to
attract youth. That's when Brent Haberkam of GableSigns, Inc.,
stepped in.
"They asked us for help," Haberkam said. "They wanted us to
design something to improve their image and better relay to the
general public what they were all about. They're a very dynamic and
very tech-savvy organization, but their sign was not successfully
reflecting that."
This time, Haberkam recommended a 16mm Watchfire LED sign to Arundel Church.
According to associate pastor Anthony Dunning, just two days of
experimenting with the sign and Ignite® Graphics Software was all it took to
know it was the right choice. "Getting to use the sign for a couple
of days really showed us what we were going to get for our money,
and all the things we would be able to do with it," he said.
"When you're a church, you have to physically get people into the
building," Haberkam said. "With the sign, it bridges that gap and
allows them to communicate to passersby through visual marketing.
That's what was most appealing to Arundel - being able to grip the
attention of the younger group."
Since the church acquired the sign, Dunning says the comments have
come pouring in. "The people love it," he said. "We've definitely
stepped it up a notch, and it has already brought in new
members."
Haberkam had no doubts about the impact the sign would have on the
church. "With a little help from GableSigns, Arundel decided to go
in the right direction, which is Watchfire," he said. "Now they
love the sign, because of its user-friendly software and the
quality of the equipment. They saw right away this LED sign was the
future of signs, and they wanted to be a part of that
future."
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