Watchfire® Case Study: Watch What Happens.
CAR WASH :: Klean-a-Kar - Columbus, Ohio
Background
Klean-a-Kar, a family-owned, full-service car wash, has
been in business in downtown Columbus, Ohio, for nearly 60 years.
Offering everything from quick washes to full detail packages, it's
a community staple. However, their old sign, which simply read "Car
Wash", did little to advertise its full range of services - or even
its name. Recognizing a growing need to set his business apart from
the competition, Klean-a-Kar owner Dan Ramsey contacted DāNite Sign
Co., in hopes of finding a dynamic sign solution that would build
the company's brand and better inform consumers of the services
available.
Results
With guidance from the design team at DāNite Sign Co., Ramsey
became familiar with Watchfire LED signs. After learning more about
the dynamic on-site advertising capabilities of the product,
Ramsey opted to purchase a high resolution, full-color,
video-capable electronic message center. A 19mm Watchfire sign
was installed and sales at Klean-a-Kar increased as new
customers arrived in search of the services advertised on the
sign.
:: SIGN SPECS ::
19mm Color LED
Matrix: 48 x 112
6 Lines x 22 Characters
3'5" High x 7'3" Wide
Case Study
When Klean-a-Kar owner Dan Ramsey approached DāNite Sign Co., he
was looking for a way to set his
business apart from other car washes in the area. "Before, we had
two fixed signs that said 'Car Wash', but we didn't really
advertise our name," he said. "But now, there are so many other car
washes out there, we felt we had to get our name advertised in a
better way."
After seeing Klean-a-Kar's old signage, DāNite Sign Design
Consultant Ryan Srbljan couldn't have
agreed more. "I'd estimate those signs were over 25 years old, and
the brand was not well displayed," he said. "They were missing an
opportunity to better serve their customers who didn't realize all
of the services that Dan was offering."
Located in a high-traffic area right outside
downtown Columbus, Klean-a-Kar had a golden opportunity to put its
name and services in front of thousands of people daily. This is
where the sign
design experience of the DāNite Sign Co. team came in handy. "Dan
wanted to get something that really had some presence to it, so we
went with a custom designed sign that incorporated
a 19mm LED sign,"
Srbljan said. "And Watchfire had the right product for the right
price."
Ramsey agreed. "In the process of picking a sign, we spoke to
multiple sign companies that used and
endorsed
Watchfire," he said. "Knowing that Watchfire was used by
multiple companies, we knew it
must be pretty special."
Since the sign was installed, Ramsey has seen a return on his
investment. The new sign has helped Klean-a-Kar accomplish
something it struggled to do before - inform customers about
specific services. The result has been an increase in the number of
people coming in and looking for certain packages and specials. As
awareness increased, so did Ramsey's sales.
And those branding problems Klean-a-Kar was having? Consider them
solved. "We wanted to get our
company's name and services advertised," Ramsey said. "And a
Watchfire LED sign is just the most
striking way to get the job done."
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