Watchfire® Case Study: Watch What Happens.
CATEGORY :: Lewes Fishhouse - Lewes, Del.
Background
In Lewes, Delaware, the competition among fresh seafood
establishments is fierce. Situated where the Delaware Bay and the
Atlantic Ocean meet, the community is an attractive tourist
destination with ready access to the bounty of the sea.
Lewes Fishhouse, established in 1994, supplies over 200
restaurants with fresh seafood, and is home to a thriving seafood
market and take-out business that serves the Lewes Beach area.
Aware
that with longevity his business had become a part of the Lewes
landscape, owner Chuck Donohue decided he needed a landmark sign to
stand out
and draw in a new crowd. Donohue also wanted a sign that could be
easily changed to reflect the specials of the day. He started his
search at First State Signs in nearby Dover.
Results
After speaking with First State Signs' owner Dale McCallister, as
well as numerous businesses in the area, Donohue quickly
decided that a Watchfire LED message center was exactly what Lewes
Fishhouse needed to advertise fresh specials and give the location
a new look. Donohue had a custom Watchfire LED display
installed, and suddenly fresh seafood wasn't the only thing
Lewes
Fishhouse was known for.
"We've seen a notable increase in business
with our new sign - about a 20% increase in our retail store -
since the installation."
-- Deanna Slater
Manager of Lewes Fishhouse
:: SIGN SPECS ::
25mm Color LED
Matrix: 40 x 96
5 Lines x 19 Characters
3'8" High x 8'4" Wide
Case Study
When Lewes Fishhouse owner Chuck Donohue and manager Deanna Slater
approached Dale McCallister of First State Signs, they knew that
they wanted a sign that could be easily changed to keep up with
catch-of-the-day specials. McCallister suggested a Watchfire LED
sign, knowing it could do just that.
While fresh specials were a priority, Donohue also wanted something that made his establishment stand out. Once installed, the Watchfire sign delivered. "When we first had it installed, we were the only ones on our part of the highway to have one. People were actually pulling over to take pictures of it," said Slater.
Besides attracting the attention of shutterbugs, the business has enjoyed a healthy increase in its take-out sales since the sign went up. "We've seen a notable increase in business with our new sign - about a 20% increase in our retail store - since the installation" said Slater.
With user-friendly Ignite® software provided by Watchfire, Slater is able to change the messages frequently as specials and inventory change. "Since the sign is so easy to use, we run specials weekly and daily. We even promote specials on the weekends."
According to Slater, one of the best perks of the sign was having a Watchfire representative train the staff on how to use the software to create messages that standout to passersby. "Customers have even reported turning around on the highway just because they saw a special on the sign that interested them."
With the increased sales and notoriety that their Watchfire LED sign has brought them, it is no surprise that Donohue and the staff at Lewes Fishhouse are happy customers. "We would absolutely work with Watchfire again, the process was simple and all the staff members we dealt with were helpful and accommodating," said Slater.
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